#CULTURE IN TRANSLATION PROFESSIONAL#

Honor / Honour, Trousers / PantsвЂ¦), who will read the translation: The Portuguese or the Brazilians?ДЄs mentioned before, if the translator fails to take into account these linguistic differences, their work may suggest disrespect to the target language and culture. The translator has to focus on a couple of things here: slight spelling and/or meaning differences in the source and target language (e.g. More often one might encounter variations in dialects or regional variances of the source and target language are Portuguese in Portugal and in Brazil the same? Or Spanish in Venezuela to that in Spain or Chile? Or letвЂ™s bring it down to an even simpler level: English in Great Britain and in the USA. These were just some extremes which are plausible to occur if attention is not paid to cross-cultural differences.

#CULTURE IN TRANSLATION PROFESSIONAL#

The future successes and failures of companies and businesses rely on good, and foremost, professional translators. A true professional will leave nothing to choice, and will not only consult the dictionary, but will engage themselves into learning new cultures and language nuances for finding proper words in order to convey the true meaning. This kind of miscommunication occurs due to insufficient knowledge of the target language and culture which is exactly where professional translators come in. Knowledge of the target language and culture Another example may be given for Japanese: if you transform your appeals into demands, this will be regarded as offensive. Namely, ancestors are very important in China and Chinese culture, which makes this translation rude and offensive. Maybe the brand would have caught on if the choice of words hadnвЂ™t been such a poor one. One of the slogans of a soda brand read вЂњCome alive with the Brand X GenerationвЂќ which was translated as вЂќ Brand X brings your ancestors back from the deadвЂќ in Chinese. Why is this issue so important? Take a look at some examples of international marketing where the lack of cross-cultural communication and translation has yielded very upsetting messages. Consult books, friends, the InternetвЂ¦use all your available resources to learn as much as you can in order to deliver a high-quality translation. Communication with others in this field is crucial. You were not born ready, but you can become ready. You might not need to know these up front, but if you donвЂ™t, do some research. Language skills are high up on the ladder of prerequisites for translating, but you have to take into account the big picture for a good translation. Make sure you (as a translator) are acquainted with the cultural norms of the target language. When translating a text into a new language (specifically, that which belongs to a different culture), culture and cultural differences in translation play an enormous role. Therefore, words themselves do not necessarily convey proper meaning. The words the person utters fall in the background of their demeanor. The same way, to be able to fully convey the desired meaning in translation we must pay attention to different aspects, such as culture and cultural differences in translation. In communication, there are many aspects we need to pay attention to in order to communicate properly, such as verbal and non-verbal. What are the first ideas that spring to your mind when you hear the word вЂњ translationвЂќ or вЂњ communicationвЂњ? Is it speaking, writing, languageвЂ¦or maybe meetings, international relations, PR? None of these would be wrong.

Culture in translation